Coca-Cola advertise right at the top of the famous corner screens in Piccadilly Circus, London and over the Festive Period they gave people the opportunity to send in a message for friends or family which they would display on the screen.
They then send an e-mail informing of the 15 slot when your message will appear. Best of all, for people that can't get to Piccadilly Circus to see their message in person - there was a webcam in place producing Live Feed to their website. I managed to catch a shot of our message... :o)
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